No ink, less carbon.
INSIGHT
Packaging accounts for one of the largest portions of a drink’s carbon footprint.
IDEA
To reduce its carbon footprint, Coca-Cola will remove the printing process leaving the cans without their iconic red color.
LAUNCH
Produce cans overtime with less and less ink through a design that states facts about the environmental impact of printing ink.
FINAL DESIGN
The final can design will replace the ink with an emboss technique.
SECONDARY
PACK
OUT OF
HOME
WHAT’S
NEXT?
Produce cans overtime with less and less ink through a design that states facts about the environmental impact of printing ink.